NCR

DISINFORMATION

TikTok as poll battlefield: Lies spreading unchecked

It's illustrative of how TikTok has been transformed from a platform for anything from recipes for pies to dance moves, into a crucial battleground for political propaganda.

These days, three-minute TikTok videos, savvily edited and layered with catchy tunes, could make or break a candidate's narrative and branding - or even invent new "truths."

A monthlong analysis by the Inquirer of the top hashtags and most watched videos on TikTok for the six most prominent presidential candidates - Robredo, Marcos, Francisco "Isko Moreno" Domagoso, Manny Pacquiao, Panfilo Lacson and Leody de Guzman - bears this out.

The presidential aspirants and their supporters have been using TikTok heavily to package their platforms, personalities and idiosyncrasies into bite-sized, shareable videos, while also putting down their rivals.

Source: TikTok as poll battlefield: Lies spreading unchecked